Here are the growing pains of a ‘category.’
Currently, there are 600-800 metric tons of white teas produced each year
worldwide. The Fujian province can increase production to 3000 metric tons
within two years, and of course, other countries can produce ‘white teas’ as
well.
Everyone is looking at white teas’ potential, but
no one likes the price or availability. Consistency and seasonality are also
an issue. When buyers need small quantities of white tea, this is not a
problem. Trouble begins when buyers notice the large market potential and
start marketing blended white teas. This is easy to do, as the public does
not understand the category.
This is then the inherent danger for
white tea,
since poor quality whites, and greens sold as whites, will damage the
reputation and longevity of the category.
The board of the U.S. Tea Association concluded
that as an industry we should agree as to what defines white tea, and stick
to it. They felt that packers should be open about blended products, as well
as specify the contents of a white tea “blend.” They also agreed that
packers should be responsible for the claims made and be able to
substantiate health and wellness claims, which may have not been
corroborated.
The
first step, according to the U.S. Tea Association, was to give white tea a
definition. Despite being first produced in Fujian province, white tea
refers to the production technique, not a statement of origin. It is
produced from the fresh unfurled buds of the Camellia sinensis shrub and the
processing involves no withering, fermentation or rolling process. The
resultant liquors should be clear to pale yellow in color.
Among the current countries producing “white tea”
are China, India, Kenya, Sri Lanka and Vietnam. But caveat emptor -- or
buyers beware --- be sure to satisfy yourself as to the method of production
and be careful to understand the “real” potential availability. If the
liquor is green, it is a green tea and more importantly, if it is cheap
tea,
it probably isn’t white tea.
Finally, if in doubt, turn to the following
proposed definition.
In Order for White Tea to Be Termed So, It
Should Be:
Processed in accordance with the strict harvesting and processing
guidelines, which were originally established in Fujian Province, China.
Lower grades (Pai Mu Dan, Kung Mei, Sow Mei) are
made from larger and coarser leaves, but the process is the same and there
should be some presence of the white buds.
There should be no withering, fermentation
(oxidation) or rolling of the buds, though the process of air-drying by
definition involves some withering and oxidative effects.
Silver Needle grade is made from finely plucked
tender shoots (buds) of Camellia Sinensis usually, but not always, from the
first flush after winter. These are air-dried or directly warmed/fired.
The liquor of White Tea is a very pale yellow color
and mild tasting in the cup. Coarser and cut grades are of course less pale
and delicate than the highest grades (Silver Needle).
Any tea producing country may make white tea,
provided manufacturing conforms to the above harvesting and processing
steps. The value of this tea depends on the proportion of buds included, the
leaf appearance, as well as liquor quality and color (the paler and more
buds included in the leaf, the better).
It is said, “Guidelines are for the wise men and
the obedience of fools.” I guess I can add to that by saying, “Don’t be
fooled. Be guided.”
I would like to recognize Peter Goggi of
Unilever Best Foods, John Snell of Van Rees, Jem McDowall UTTC and Joe
Simrany of the US Tea Association for their time and energy in bringing this
project home. It is a team effort and I was just the one asked to write the
article. Thus, the blame for the content and comment is mine, other than the
definition of course, for which everyone can claim credit.